Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Enter the specific URL from your domain you want to discover linking opportunities for. What is a good Moz domain authority? Domain authority is scored on a scale of 1 to 100 (1 being the worst, 100 being the best) using an algorithm designed by Moz. Domain Authority is the score given to your domain according to its strength and potential. Our new DA score does a much better job of discounting bad links, as Google clearly tries to do. Over 55% of websites don’t receive organic traffic because they don’t have backlinks. We know brands matter online and in the real world, and this metric offers clarity. Semrush. Better to have fewer links from pages with high DA many links from pages with. com” almost all results are category pages for the first couple of dozen results. Here's how to use that clipboard info to populate a crawl in Screaming Frog: In the menu bar, go to "Mode" and change it to "List. Some of the most popular ways to. Backlink Checker / Website Authority Checker / Broken Link Checker For. It’s essential to keep in mind that the concept and the metric are two different things. Page Authority. Moz Pro Introducing Brand Authority Learn more Free SEO Tools. Moz. Page Authority (PA) - Page Authority is a Moz proprietary metric from 1-100 which predicts how well a page will rank in Google based on a machine learning algorithm of link metrics. . This is the thing: I launched a new website in January, replacing our old website that did pretty good in the SERPs. Step 1: Create the File. The metrics used to pertain a good authority voice is also the same with domain authority. Page Authority. The bar moves with just a click of a button. See exactly how online businesses get to. Here’s an example. In the previous section, we explained the difference between the domain authority concept and domain authority metric. Posted on July 14, 2022. This metric is calculated by a machine. Focus on top-level pages, pages that convert, and high-authority pages first. Search engines use links to crawl the web. But if you are looking for a difference or comparison of the Domain authority vs. Developed by Moz, an SEO software company, Domain Authority is not used by Google and should not be taken as the last word on website performance. It runs an algorithm based on these factors to compile the page authority. Page authority was made popular by Moz, an SEO company that created a scoring system that measures how well a specific. Domain authority between 40 and 50 is considered average, between 50 and 60 is considered good and over 60 is considered excellent. Page authority (PA) is a score from 1–100 that helps measure the strength and performance of an individual page. 0 is on the way, bringing more accurate predictions of page-specific search performance and stronger correlation with the SERPs. Great content = quality links = high DA. getting backlinks from websites with high moz domain authority is. It’s a free tool, built into Moz. Page authority (PA) is a score developed by the SEO company Moz. Brand Authority is a Moz metric, on a scale of 1-100, that measures the total strength of a brand. 50-60 is considered a. People are scared for a number of reasons; they worry that linking out could: Harm their reputation. Moz DA ranges from 1 to 100, with higher scores equalling a better domain (aka a better chance of ranking highly). The big trouble with microsites is that they inherit none of the trust, authority, ranking power, consideration, etc. Domain authority can have a big influence on page authority. 1. Hi Guys. 179 Total Links. will need to consider their Page Authority in order to be seen more favorably by search engines at large. It is used for calculating the overall worthiness of the backlinks of a webpage. It uses a number of signals taken from the Moz crawler and tries to predict how well a domain will perform in search results. The philosophy behind it all was that when you want to see the best results. Based on your goals and the obtained data, you might decide to establish a backlink from the domain or identify it as a potential collaborator if it’s another website. ” a DA score is based on the total links directed at a website, the quantity and quality of linking root domains, and other factors based on crawls run by Moz. Create exit portals where users will drop off. But just because a site have good DA doesn't mean that all internal. Note: You can use the tool for free, but you’ll need to create an account first. You may consider 30 to 60 to be good page authority. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites. Three indicators are available for viewing and analysis: Moz rank, DA, and PA. It will be installed from the Chrome apps store and will be installed as an extension of the Chrome browser. You will always be working to build your domain authority, and the higher it is, the better your chances of ranking well for your most important terms. So if your page has bad content, your page authority score is. Perhaps you changed it to something too vague or strayed too far from the on-page topic — it might be good to try a different approach. Page authority is an indicator of a page's ability to rank. As mentioned in the introduction of this post, increasing your domain authority is not something that can be done overnight. That’s right. However, they will give a good indication to the overall authority of a site as these metrics are closely related to PageRank, which is a Google metric. Improve your customer experience and boost rankings. Here's a step-by-step guide on how to do it, along with some creative packaging ideas: Step 1: Select the Products. Topical authority makes sense. Page authority is different to domain authority, which measures the authority of an entire website. An “authority” in SEO is a term that you will see often. First, type your site or a competitor’s site into the tool: And you’ll get a report on that site’s link profile: Here’s what all the stuff on this page means. Both Moz and Semrush offer free and paid versions. Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. 4. As the creator of the DA score, they offer the ideal domain authority checker. There have been some fantastic conversations about how it works and how it should (and shouldn't) be used, and we wanted to clarify a few things to help you all make the best. If you are unsure what a good domain authority rating is, consider these ranges: DA below 30 is considered poor; DA of 30 to 40 is below average;A Little on Page Authority. There’s no good way to A/B test a site-wide SEO change. We have focused on removing duplicate content and low quality links which may have had a negative impact on the. An SEO strategy has to be built around the needs of your customers to hit ranking factors and get your readers to engage with your content. -Create A strategy of link building. Moz Links API Power your SEO with our index of over 44 trillion links. Moz Domain Authority, Explained. What is Page Authority (PA)? When you look up what is domain authority Moz for your website, you will also see your page authority. DougRoberts Nov 18, 2013, 1:16 AM. There are many ways to get links. Page authority was also implemented by Moz, and ranks the authority of just one page on your website. Domain Authority or DA for short is essentially a website’s relevance or quality according to search engines. More than 50 nations have joined us to ensure that Ukraine has what it needs to defend itself. Page authority. A good link should come from an internally well-linked page on a site. Good, fresh content is the best way to assure a good Page Authority score. Two, prioritize pages and links with high authority. The score ranges from 1 to 100. Page Overview on Moz Part of the most trusted SEO analytics platform. A page authority score is also determined by Moz and it can predict how well a specific page will rank based on the score it has. The more pages have a good value; the more pages will be placed higher in Google. Page Authority is achieved by the Mozscape web index, and it considers many. However all my sub pages are basically non existent. So it isn't a metric that will improve your ranking in the search engine. There are various types to consider: Links to your homepage. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. But the truth is, Domain Authority was not made so that. Page Authority is a 1–100 scale developed by Moz that estimates the likelihood of a page’s ability to rank in a search result, based on our understanding of essential ranking factors. Case Studies Explore how Moz drives ROI with a proven track record of success. Page Authority is a website scoring system developed by Moz, an industry leader in all things digital marketing analytics. Domain Authority (DA) is a metric that Moz builds tools to help improve SEO, developed to predict how well a website will rank on search engine results pages (SERPs). Learn about Google E-A-T (expertise, authority, and trust) guidelines and how they can benefit your SEO strategy. Moz uses a 0-100 scale to measure website domains, with zero being the “worst authority” and 100 being the best. If we talk about the range of PA scores, it is between one and a hundred, and your website page rank is between them. Page authority is equal (48) though but my domain's authority is lower (mine 37, competitor 40). MozTrustFeatures Comparison. On average across all industries, site-wide conversion rate for a website is around 2 percent (the donkeys), while conversion rates for the top 10 percent of websites (the unicorns) get 11 percent and above. E. The age of the domain, the number of backlinks. You can search up to 10 queries every month with a free Moz account. The same happens for home. Moz is an advanced SEO toolset and its pricing starts at $99/mo which is backed by the largest community of SEOs whereas Semrush is an all-in-one SEO toolkit and its pricing starts at $129. It takes 42% of companies. Check PA What Is a Page Authority Checker? Sitechecker’s complimentary Page Authority (PA) checker provides a user-friendly platform to assess the authority of any. Other big SEO brands and keyword research tools with large link indexes have developed their own authority metrics. Moz’s Domain Authority Checker and Ahrefs’ Website Authority or Domain Rating checker will provide you the same insights into how your site is. Domain. A well-executed and organized pillar page is one of the best ways to showcase to your audience (and search engines) that you have topical authority in a specific area. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank in search engine result pages (SERPs). According to Moz, there is not really a "good" or "bad" domain authority score. So bottom line, Domain Authority is a proxy for a metric inside Google, which we no longer have access to. As a result, we’ve made the tough decision to delay the launch of Page Authority 2. You can also try sevices like Outbrain or Taboola. Matt Cutts confirmed this in 2013 when he explained that a 301 loses the exact same amount of PageRank as a link from one page to another. The Page Authority, or PA, is a measure developed by Moz to which SmartKeyword, as a partner, gives you access. This page in the image below has an authority of 44, but the entire domain authority is 91. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Lastly, improving your page authority ranking requires a strategic approach that involves optimizing your content, building high-quality backlinks, and ensuring a positive user. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. 2 and 5. The no index page will be excluded from Google's search index, So it will not help you rank for that term unless you have other pages that are cannibalizing it and trying to rank for that term as well. How is the Page Authority calculated? Similarly to the Domain. It was originally developed by Moz, a SEO software suite offering tools aimed to help plan organic strategies and improve search engine visibility. Brand Authority is a metric developed by Moz that shows the strength of a domain's brand. Leads: 8. If your new URL scheme isn’t universally better than the old one, some pages may permanently lose ranking. Prioritize pages with high authority. Page Authority (PA) - Page Authority is a Moz proprietary metric from 1-100 which predicts how well a page will rank in Google based on a machine learning algorithm of link metrics. It’s not a ranking factor, but rather, a useful metric for evaluating multiple factors that predict search engine rankings. It uses similar principals as Google PageRank, which is why this score is a reliable indicator of ranking potential. It is used to describe the strength and quality of a page or a website. DA scores range from 0 to 100. There are probably several other good uses for microsites and times when it pays to apply them, but they tend to fit with some of the above principles. It also accounts for both internal and external. Step-by-step guides to search success from the authority on SEO. Once you hit enter or click Analyze, you'll be taken to the Overview page. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Low scores indicate that your page may not show up high in the SERPs. Format content for readers & robots. Create Fresh Content. Simply enter the URL of your website or your competitors and view the domain authority. One question, though. Damage their search engine rankings. Moz Pro cost. Keyword Explorer. Its a score based on how well your page will rank on a search engine results page (SERP). Moz Page Authority predicts the likelihood of a single page to rank well, regardless of its content. It gives on a scale of 1 to 100 a page’s strength on a given website to appear in Google’s first results. Page Authority estimates the amount of backlink equity of the homepage. Mar 17, 2023. Once complete, check the status code column for any 301s. While domain authority refers to the overall ranking potential of an entire website, page authority pertains to the ranking potential of a specific webpage. Page authority, also created by Moz, works similarly to domain authority but ranks individual pages on your site. Usually, the competitive metric is considered in deciding the page performance rather than a concrete score. Moz is, of course, a widely respected authority in the world of online marketing. Page authority is a score developed by Moz that shows you how a specific web page may perform or rank on a search engine page (SERP). Conversion rate: 4%. Here's a step-by-step guide on how to do it, along with some creative packaging ideas: Step 1: Select the Products. Page authority is similar to domain authority, except for the fact that the latter is used for evaluating a full domain whereas the former is only for a specific page. The tool even provides information about the number of unique backlinks, root domains, and number of keywords ranking for a specific domain. You can do this by prioritizing original research. You can also look at things that rank for their own title. A university in your area happens to have an older page on dairy resources, but many of the links. E. The higher the score, the higher likelihood of ranking. Because there's such a big disparity here, both of them have a handy 10 point scale, as illustrated below. Similarly, the closer a website's score is to 0, the lower its DA score will be. Moz Local is a separate subscription that focuses on local SEO marketing. You can find your Domain Authority (DA) score through Moz’s Link Explorer tool. Domain Authority is a competitive research tool for Moz users, in much the same way Keyword Planner is a research tool for Google Ads users. If you are a WordPress user, you can use the open external links in a new window plugin. There’s an old SEO adage that goes: “Google doesn’t rank sites…it ranks pages. What is Page Authority? Page authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. that search engines give to established, well-linked properties. DA PA checker Moz: Moz page authority is a rating system created by Moz. Tools: Check your PA with Link Explorer. Best Domain Authority Checker Tools. AR ranks the websites in Ahrefs’ database according to the size and quality of their backlinks. PageRank is useful as a raw indication of link popularity. Through proven expertise, you build authority and trust in your field. Two links from the same website would only be counted as one linking root domain. 4. A well-executed and organized pillar page is one of the best ways to showcase to your audience (and search engines) that you have topical authority in a specific area. Build More High-Authority Links. Domain Authority is a Moz metric that predicts a website’s performance on search engines. Go ahead and let that team try to sell you on an idea. Google E-A-T: Guidelines and SEO Benefits. However, their Boundaries differ. Page authority checker tool was generated by Moz, a tool which notifies about the current rank of a single URL or a specific page. It is based on a combination of factors including the age of the domain, the number of links pointing to the page, the quality of those links, and the overall popularity of the site. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. This includes PageRank, page authority, traffic values, and active link information. A site’s Domain Authority score is on a logarithmic scale that runs from 1 to 100. You can use the Moz bar for the same. By removing bad and broken links, you’ll help improve your domain ranking. SEO software company Moz developed Domain Authority as a way to assign a cumulative “grade” to your website based on its ability to compete with other websites for search engine result page (SERP) ranking. C) Be worthy of links and shares from across the. This is a dynamic,. ” As stated above, Moz’s domain authority scale runs from 1 to 100. How is Moz Page Authority calculated? Moz Page Authority calculated on a 100-point, logarithmic scale where it uses different […]In fact, there are a number of services that claim to be able to predict how well a given page or site will rank in search engine results pages (SERPs). Page authority (PA for short) is a site performance measurement metric developed by Moz. • Domain Authority extends its coverage. Like Domain Authority, Page Authority has served the SEO community for years as a measure of a page’s ability to rank. DA is a good indicator of a website’s potential for organic visibility. The score for DA/PA is calculated algorithmically on a scale from 1 to 100. The more points the page scores, the higher its chances of getting high positions but only in the artificial. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERPs). A DA score ranges from one to 100. PA and DA are similar in that they are scores, on a scale from 1. Complete Local SEO Management. Hope this answers what is. Ultimately, we believe this change is a good thing. Having a good page authority doesn’t guarantee that your website will rank very high in Google search. 7. Hope this helps!On our day to day at Codedesign we use Moz, SEMRush and Ahrefs but there are several fantastic tools: 1. Explore all the free SEO tools Moz has to offer. Your initial review. Our SEO tool will also provide Page Authority scores for your domains. Old name is foodstepsinasia. Moz Keyword Explorer offers you an easy way to filter keyword lists by questions: 2. Off-page SEO is a strategy that involves actions taken outside of your website to improve your search engine rankings. txt file is to create the file itself. Domain Authority. That means a site like Wikipedia, which has 5. Domain authority scores your entire website. If you’re going into 2022 still wondering what DA is and what. Moz's platforms are powered by world-class quality data, both robust and fresh enough to serve as the foundation upon which critical business. e. By improving the quality of your traffic, your conversion rate and number of leads will also increase: Traffic: 200. Step #2: Look at Page Authority. Moz is actually the original creator of the domain authority metric, using a scale of 1 to 100. It will also be compared with other pages in the same industry and then evaluate the final score. This score can compare websites or track the ‘ranking. You can showcase expertise and trust by publishing high-quality, informative content, refining your internal linking strategy, citing authoritative sources, and receiving high-quality, relevant backlinks. This term can be easily confused with the Domain Authority (DA) metric developed by Moz. Content, traffic, backlinks, user experience, etc. The higher the PA the higher is your chance of. While it's easy to change a score from 20 to 30, it's much harder to increase the PA from 70 to 80. You'll notice the Y-axis is showing a hypothetical Link Juice metric on a log scale. Format content for readers & robots. Both mozRank and PageRank (both academically and in the real world) have very few pages at the top (mR/PR 10) and many, many pages at the bottom (mR/PR 1). Good Page Authority corresponds to a web page being able to compete in the SERPs for. Because the metrics used to determine a good Domain Authority are designed to work in the same way Google’s algorithm works to identify trustworthy. What is Page Authority (PA)? When you look up what is domain authority Moz for your website, you will also see your page authority. It will take time for Moz crawlers to read and evaluate your website after you make any of the above changes, so you need to be patient. This score also ranges between 1 and 100, and is important because it is similar to DA, and affects your site’s standing. The scores are between one and 100, the higher the score the greater the ranking ability. It predicts how specific your page will rank on search engine rank pages (SERPs). Low scores indicate that your page may not show up high in the SERPs. However, Moz Domain Authority and Ahrefs Domain Rating are two similar metrics but differ in a. Now that you understand how vital a good Moz domain authority score is to boost your website’s performance, it’s time to learn how to actually improve the metric. Some companies use authority to study and evaluate how well they’re performing in their digital strategies. D. Consider the recipient's preferences, interests, and the occasion for which you're creating the gift box. PA considers unique domains linking to a page, do follow and no-follow links. Domain Authority: Level: 0-10: Worst: 10-30: Bad: 30-40: Acceptable: 40-50: Average. LinkedIn. It’s time to start the most critical step in building your website’s Domain Authority. Create newsworthy reports and studies. I have this happening both for page and domain. STAT SERP tracking and analytics for enterprise SEO experts. . Founded in 2004, Moz offers an advanced all-in-one SEO tool to help websites improve their search engine ranks. The higher the value, the easier your site can dominate the first few pages of Google. The higher your Domain Authority score, the more likely you will rank on SERPs – and the better your chances of winning new customers. Domain Authority is a Moz metric that predicts a website’s performance on search engines. Create content to replace content that no longer exists. When you visit a page, you will see some important data towards the top. Page Authority (PA) is created by Moz, PA is a score that predicts how well a particular page will rank on search engine result pages. Instead, it gives a comparative analysis between the web pages of your site and your competitors. Further reading:. Green (90 to 100) - Indicates a Looking good (high) page performance score;Exploring Moz's list of the top 500 sites on the web can help you to understand the impact that Domain Authority and other link-based metrics have on a site's rankings and popularity. The reason is that Moz's ranking operates a holistic ranking system that is difficult to manipulate. Luckily, Brand Authority gives you clarity. Blog posts help you achieve topical authority by allowing you to cover a wide range of relevant subtopics in great detail, and pillar pages organize all of that content. Moz has developed two important metrics: page authority and domain authority. It estimates how well a page will rank in organic search results. Page Authority scores. My domain receives 8 times more backlinks and ranks lower. Website “Authority” Checker Check the “authority” of your domain (as measured by Ahrefs). On-Page Optimization. Moz vs. Moz created the Domain Authority metric to help businesses figure out where they may rank on search engine results pages (SERPs). On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which we’ll discuss more. The interesting thing about assessing content is that it never really ends. Just as this well-respected professor can wield a great deal of influence over. New Releases Get the scoop on the latest and greatest from Moz. PA score is of critical concern to most of the SEO experts and they are right about it. You can use Search Visibility to get an overview of how well your site is. Links containing the keywords you're targeting. It automatically stores, cleanses, and updates location data across the web for maximum visibility. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages. The higher the Page Authority, the greater the potential for that individual page to rank well in search results. Similarly, Moz chart scores less indicate a poorly connected website. Blog posts help you achieve topical authority by allowing you to cover a wide range of relevant subtopics in great detail, and pillar pages organize all of that content into a. The score is based on a proprietary algorithm that takes into account various metrics such as the number and quality of inbound links, the relevance and authority of the linking website, and the content on the page. Then I asked Google to re-crawl the URL through Search Console. 5 and 6 have their domain authority in the 70-80 range. What is domain authority? Domain authority is a search engine ranking metric that measures the quality and reliability of a website, as well as its ability to rank in search engines. Other big SEO brands and keyword research tools with large link indexes have developed their own authority metrics. Simply enter the URL of your website or your competitors and view the domain authority. Domain Authority (DA) is a search engine ranking potential score (0-100) invented by Moz that predicts how likely it is for one website to outrank another in search results. Domain authority is scored on a scale of 1 to 100 (1 being the worst, 100 being the best) using an algorithm designed by Moz. Moz Academy Upskill and get certified with on-demand courses & certifications. Domain Authority is a competitive research tool for Moz users, in much the same way Keyword Planner is a research tool for Google Ads users. It is essential to know about the current Page Authority of a website that which page requires updating. To fully utilize this, the authority of the page is ranked between the numbers 1-100. Like Domain Authority, Page Authority has served the SEO community for years as a measure of a page’s ability to rank. It is made up of an aggregate of metrics (including general link profile, quality and quantity of links, and more) that each have an impact on this score. The small idea of the popularity and the authority of your website is given by this MozRank checker. Moz Domain Authority was created as a way for a website owner to measure how likely their website is to rank on the SERPs on a scale of 1 to 100. Creating your Google+ Local page for your local business is your first step to being included in Google's index. You’ll get closer to a good Domain Authority score because you will only have credible and authoritative sites linking to your website. Despite the acronym, SEO is as much about people as it is about search engines themselves. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. So, there is no Good or Bad Page Authority of a page; rather than it is a comparative study. See "Optimize images" below. Moz Pro also offers features like page optimization and link opportunities. I've just checked it out in open site explorer and Moz grades it's domain authority as 25/100. Date Crawled - The date on which this page was crawled for. So it makes sense for search engines to treat them different. Following last year’s update to the algorithm that powers Domain. 1. This makes it hard to disentangle the relationship between brand strength and search engine results. Page authority is different from domain authority, which measures the authority of an entire website. Try for free When it comes to Search Engine Optimization ( SEO ), many factors influence page rankings. These are the best free tools to check domain authority of any website, 1. 4. Page Authority (PA) is a score developed and trademarked by Moz that predicts how well a given page will rank on search engines. Moz Domain Authority - Brief Overview. Domain Authority (MOZ) vs Page Rank (Google) Ever since Moz released DA, it has been compared to and confused with Google’s PageRank and even mistakenly referred to as a “Google metric. Through proven expertise, you build authority and trust in your field. Link Metrics Overview Panel. Page Authority or PA is a score that is given by Moz to predict the potential ranking of a specific page on SERPs (search engine result pages). On-Page SEO. The basis of the Page Authority algorithm is a logarithmic model applied in the original PageRank. Its chrome extension called Moz Bar provides you with information about the domain rank or page authority on the search engine results page. Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page. This website ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, 1 being where all new websites start and move on up from there. Do better SEO. Page Authority can be used to. They offer numerous tools to help your SEO plan succeed. Go to a website that offers a page authority checker tool such as Ahrefs, Moz, or SEMrush. This page in the image below has an authority of 44, but the entire domain authority is 91. It’s also a qualitative. Domain authority is. Page authority scores range from 0 to 100 and it is a basic metric: higher scores mean the page will rank better and low page authority means the probability is less. Also, the links you've attached will be checked thoroughly. The Moz Blog. Other factors that determine your page’s Domain Authority include MozTrust and MozRank, which are also metrics developed by Moz. Page Authority. Use your research to craft your message. ). As with domain authority, the higher the page authority, the better. Domain authority is the score Moz uses to track how your website’s total domain performs when it comes to SEO and organic traffic, whereas domain rating is the scoring system developed by Ahrefs. Website authority is an SEO concept that refers to the overall “strength” of a particular domain. You'll notice the Y-axis is showing a hypothetical Link Juice metric on a.